Manilow was born as Barry Alan Pincus to Harold Pincus and Edna Manilow. His mother's family was Jewish, while his father, who was often known by the surname "Keliher", was born to a Jewish father and Irish American mother. Manilow was raised in the Williamsburg section of Brooklyn, attending Brooklyn's Eastern District High School. After his high school graduation in 1961, Manilow enrolled at The Juilliard School, while working at CBS to pay his expenses. At CBS in 1964 Manilow met Bro Herrod, a director, who asked him to arrange some public domain songs for a musical adaptation of the melodrama, The Drunkard. Instead, Manilow wrote an entire original score. The musical became a success and ran Off-Broadway for eight years at the 13th Street Theatre in New York. Manilow then earned money by working as a pianist, producer, and arranger. He has said of that time that he played piano for anybody: "If the check cleared, I was there."
Manilow also worked as a commercial jingle writer/singer, an activity that continued well into the 1970s. He penned many of the jingles that he performed, including those for Bowlene Toilet Cleaner, State Farm Insurance ("Like a good neighbor, State Farm is there..."), Stridex acne cleanser, and Band-Aid ("I am stuck on Band-Aid, 'cause Band-Aid's stuck on me!" sung by a jubilant struggling actor named John Travolta), among others. His singing-only credits include Kentucky Fried Chicken, Pepsi, Jack in the Box, Dr Pepper, and the famed McDonald's "You Deserve a Break Today" campaign. Manilow won two Clio Awards in 1976 for his work for Tab and Band-Aid.
By 1967, Manilow was the musical director for the WCBS-TV series Callback, which premiered on January 27, 1968. He next conducted and arranged for Ed Sullivan's production company, arranging a new theme for The Late Show, while still writing, producing, and singing his radio and television jingles. At the same time, he and Jeanne Lucas performed as a duo for a two-season run at New York's Upstairs at the Downstairs club.
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